Pick your 100, pursue them first, persist Being visible to everyone is exactly how you stay invisible to the people who could change your year. Early in my career, I had a sales manager who changed how I saw the whole game. He didn’t tell us to work harder or chase more leads. He did…
Three truths every talented photographer needs to hear You’re not short on talent. You’re short on outreach. And no amount of better editing will fix that. Here’s the thing. Six months ago we surveyed thousands of photographers. The number one pain point reported was growing their business. Not better gear. Not sharper editing. Not a…
The three pieces: Scrape, Sync, Send Tuesday, 9:30 a.m. The first cold email went out to a gymnastics studio forty miles away. I was on my second cup of coffee, and my new salesperson was already working the list. Last week I told you my best salesperson costs twenty dollars a month. This week I’m…
Your Best Salesperson Costs Twenty Dollars a Month By hand, one round of cold outreach ate eight hours. The next round – same list, same emails took me twenty minutes. In the past, finding new accounts meant doing the one thing every photographer says they’ll do and almost never does: sitting down to go get…
Why the next six weeks decide your whole fall. Summer feels like a break. For most photographers, it’s exactly where fall slips away. The ones who grow treat these quiet weeks as the most important selling season of the year. Every off-season, while most NFL players were resting, Jerry Rice drove to a quiet park…
How Volume Sports Photographers Can Build a $1,000-Per-Team Banner Program Five or six years ago, we were doing team banners just like most volume sports photographers are doing them right now. Show up. Shoot the team. Hand over a 4×8 banner. Collect $300. Go home. And we thought we were winning. We had a new…
