Your Best Salesperson Costs Twenty Dollars a Month By hand, one round of cold outreach ate eight hours. The next round – same list, same emails took me twenty minutes. In the past, finding new accounts meant doing the one thing every photographer says they’ll do and almost never does: sitting down to go get…
Why the next six weeks decide your whole fall. Summer feels like a break. For most photographers, it’s exactly where fall slips away. The ones who grow treat these quiet weeks as the most important selling season of the year. Every off-season, while most NFL players were resting, Jerry Rice drove to a quiet park…
How Volume Sports Photographers Can Build a $1,000-Per-Team Banner Program Five or six years ago, we were doing team banners just like most volume sports photographers are doing them right now. Show up. Shoot the team. Hand over a 4×8 banner. Collect $300. Go home. And we thought we were winning. We had a new…
Three Steps to Your Next AI-Powered Product Line In 1999, Mario Alioto was sitting in a San Francisco Giants marketing meeting, brainstorming stadium giveaways, when his mind wandered back to his childhood bedroom. He remembered a shelf above his desk. And on that shelf, a small figurine with an oversized head that nodded at him…
How One Logo Placement Opened a Door We Never Knocked On Something interesting happened last week. I want to tell you about it because it’s a perfect reminder of why one small, intentional habit we’ve built into our workflow matters more than most photographers realize. When we create team banners for our leagues and senior…
Your Past Seniors Are Ready to Buy Again I still remember staring at the booking calendar on March 17, 2020. Every session cancelled. Every inquiry gone. The studio phone stopped ringing, and so did our revenue. We had a choice. Wait it out or figure out how to keep moving forward. That’s when we decided…
