Five questions your volume photography website must answer first You sent 200 emails. Plenty got opened. A few got clicked. Nobody called. It might not be your email. It might be where the link goes. I’ve been on a lot of calls with photographers this fall. We’re building outbound together: pulling lead lists, loading the

Four plays that turn photo day into warm leads A coach asks your table, “Do you also photograph soccer?” Your helper says, “Yes, we do!” And that’s the last you ever hear from him. It’s happened more times than I can count. We’re set up at a baseball picture day. The backdrop is up. The

The three fixes that turn silence into replies The silence isn’t rejection. Your outreach isn’t broken. Your message is. A few months ago, we ran a survey. We asked photographers across every platform we could reach one simple question: what is your single biggest challenge with sales and cold outreach? The answers poured in. And

The five-step system for photographers who’d rather not sell What if the reason your business isn’t growing was never your talent, but the fact that no one ever handed you a sales process? Earlier this year at the SPAC trade show, a photographer pulled me aside. Good shooter. Real talent. He leaned in and asked

Three numbers that make your goal achievable A goal without a number is just a wish. And wishes don’t survive a busy season. For years, I’ve watched the same moment play out. A talented photographer tells me their goal. Maybe it’s “I want to add $100k in sales this year.” Maybe it’s double sales. Maybe