Five steps to find every spring league before November. A sales rep costs $72,080 a year. The one I’m about to introduce costs $20 a month and never skips a follow-up. For years, this is how we found spring sports accounts. Every fall, somebody would sit down with a cup of coffee and a blank

Eight jobs volume photographers can stop doing by hand What would you do with 15 extra hours a week? Not by working faster. By handing the donkey work to a machine. Not long ago, this was a normal week in our business. We’d sit down to find new accounts and spend hours online doing it.

Five questions your volume photography website must answer first You sent 200 emails. Plenty got opened. A few got clicked. Nobody called. It might not be your email. It might be where the link goes. I’ve been on a lot of calls with photographers this fall. We’re building outbound together: pulling lead lists, loading the

Four plays that turn photo day into warm leads A coach asks your table, “Do you also photograph soccer?” Your helper says, “Yes, we do!” And that’s the last you ever hear from him. It’s happened more times than I can count. We’re set up at a baseball picture day. The backdrop is up. The

The three fixes that turn silence into replies The silence isn’t rejection. Your outreach isn’t broken. Your message is. A few months ago, we ran a survey. We asked photographers across every platform we could reach one simple question: what is your single biggest challenge with sales and cold outreach? The answers poured in. And

The five-step system for photographers who’d rather not sell What if the reason your business isn’t growing was never your talent, but the fact that no one ever handed you a sales process? Earlier this year at the SPAC trade show, a photographer pulled me aside. Good shooter. Real talent. He leaned in and asked