Three numbers that make your goal achievable A goal without a number is just a wish. And wishes don’t survive a busy season. For years, I’ve watched the same moment play out. A talented photographer tells me their goal. Maybe it’s “I want to add $100k in sales this year.” Maybe it’s double sales. Maybe

Pick your 100, pursue them first, persist Being visible to everyone is exactly how you stay invisible to the people who could change your year. Early in my career, I had a sales manager who changed how I saw the whole game. He didn’t tell us to work harder or chase more leads. He did