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Why the next six weeks decide your whole fall. Summer feels like a break. For most photographers, it’s exactly where fall slips away. The ones who grow treat these quiet weeks as the most important selling season of the year. Every off-season, while most NFL players were resting, Jerry Rice drove to a quiet park
How to Book Next Season While Shooting This One I learned this lesson the hard way. Years ago, I found what looked like the perfect league. Great demographics. Solid leadership. Engaged parents. The kind of account that could anchor an entire fall season. There was just one problem. I reached out in July. The decision
