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How to Book Next Season While Shooting This One I learned this lesson the hard way. Years ago, I found what looked like the perfect league. Great demographics. Solid leadership. Engaged parents. The kind of account that could anchor an entire fall season. There was just one problem. I reached out in July. The decision
Why Systems Beat Hope Every Time A photographer I coach called me last week, practically shouting with excitement. He’d just landed a big league, one he’d been chasing for six years. Six. Years. Most photographers would’ve given up after the first “no thanks.” Maybe tried twice. But this guy? He kept showing up. Year after
What if the reason you’re not getting clients has nothing to do with your photography and everything to do with how you spend your time? I talk to photographers on the phone every single day. The conversation almost always starts the same way: “Mike, I want to grow my business. I want to double my
AI won’t replace photographers, but photographers using AI will outpace those who don’t. In 1975, Kodak engineer Steve Sasson invented the world’s first digital camera. He showed it to executives, who looked at the grainy 0.01-megapixel image on a television screen. The technology worked. The future was right there in front of them. But instead
In 1990, Jim Carrey was a broke, unknown 28-year-old comic struggling to make it in Los Angeles. His family had been so poor when he was younger that they’d lived in a van for a time. But one night, sitting in his beat-up Toyota on Mulholland Drive, looking down over the city and dreaming of
Most photographers just finished their busiest season—and they’re about to make their biggest sales mistake of the year. Three years ago, I almost didn’t send an email that changed how I think about Q4. It was early November. My season was wrapping up. I was exhausted and ready for a break. The last thing I
