PSU Universe Launch
Founding-member relaunch · AOV Webinar Wed Jul 29, 2026
The launch in one screen
Founding-member cohort sold to capacity inside a 72-hour close window. AOV Webinar Wed Jul 29 → close Sat Aug 1 11:59pm ET → Double-Your-Sales class kicks off Mon Aug 10. Depth-over-width to the existing PSU list — no new offers, no second webinar topic, no list-build push this quarter.
The three urgency levers
72-hour founding-member pricing window. Class start date locked at Aug 10 (production reality, not arbitrary urgency). Lifetime access to the DYS recordings for founding members. All three are real — none is manufactured.
Mike's decision points
- No new offers outside Universe + DYS
- No second webinar topic — sales is the single thread
- No topic broadening on weekly sessions before October
- Mike does not own operational tasks — every line has a non-Mike owner
- Full DYS class is not built before launch — M1 + M2 only by Jun 28
Click any phase header to expand and see the task detail. ★ marks hard-deadline tasks.
Capacity Gate · Monday June 29, 2026
Single go/no-go review. Every criterion below must be green to proceed. If any is red, the decision is PUSH the registration open date — not GO with caveats.
Key dates · entire arc
Past dates fade. Next upcoming date highlighted in red.
Risk register
Severity × Likelihood (1-3 each). Score ≥ 6 needs an active mitigation owner. Reviewed weekly on Mondays.
| Risk | Sev | Lik | Score | Mitigation |
|---|