Your Past Seniors Are Ready to Buy Again I still remember staring at the booking calendar on March 17, 2020. Every session cancelled. Every inquiry gone. The studio phone stopped ringing, and so did our revenue. We had a choice. Wait it out or figure out how to keep moving forward. That’s when we decided

What Every School Photographer Needs to Know This Week We don’t photograph a ton of schools. Sports has always been our bread and butter. But last week, my phone wouldn’t stop buzzing. Text after text. Screenshot after screenshot. All from schools we’re currently servicing. Headlines about Lifetouch. About Epstein. About canceled picture days across the

The Market Is Growing—Here’s the Data That Proves It “Where do you see the youth sports market headed?” I get asked this question at least twice a week—in coaching calls, at conferences and trade shows. The tone varies. Sometimes it’s hopeful curiosity. Other times, it’s barely disguised worry. Photographers want to know: Is this market

How to Book Next Season While Shooting This One I learned this lesson the hard way. Years ago, I found what looked like the perfect league. Great demographics. Solid leadership. Engaged parents. The kind of account that could anchor an entire fall season. There was just one problem. I reached out in July. The decision

Why Systems Beat Hope Every Time A photographer I coach called me last week, practically shouting with excitement. He’d just landed a big league, one he’d been chasing for six years. Six. Years. Most photographers would’ve given up after the first “no thanks.” Maybe tried twice. But this guy? He kept showing up. Year after

What if the reason you’re not getting clients has nothing to do with your photography and everything to do with how you spend your time? I talk to photographers on the phone every single day. The conversation almost always starts the same way: “Mike, I want to grow my business. I want to double my