Three Steps to Your Next AI-Powered Product Line In 1999, Mario Alioto was sitting in a San Francisco Giants marketing meeting, brainstorming stadium giveaways, when his mind wandered back to his childhood bedroom. He remembered a shelf above his desk. And on that shelf, a small figurine with an oversized head that nodded at him

How One Logo Placement Opened a Door We Never Knocked On Something interesting happened last week. I want to tell you about it because it’s a perfect reminder of why one small, intentional habit we’ve built into our workflow matters more than most photographers realize. When we create team banners for our leagues and senior

Your Past Seniors Are Ready to Buy Again I still remember staring at the booking calendar on March 17, 2020. Every session cancelled. Every inquiry gone. The studio phone stopped ringing, and so did our revenue. We had a choice. Wait it out or figure out how to keep moving forward. That’s when we decided

What Every School Photographer Needs to Know This Week We don’t photograph a ton of schools. Sports has always been our bread and butter. But last week, my phone wouldn’t stop buzzing. Text after text. Screenshot after screenshot. All from schools we’re currently servicing. Headlines about Lifetouch. About Epstein. About canceled picture days across the

The Market Is Growing—Here’s the Data That Proves It “Where do you see the youth sports market headed?” I get asked this question at least twice a week—in coaching calls, at conferences and trade shows. The tone varies. Sometimes it’s hopeful curiosity. Other times, it’s barely disguised worry. Photographers want to know: Is this market

How to Book Next Season While Shooting This One I learned this lesson the hard way. Years ago, I found what looked like the perfect league. Great demographics. Solid leadership. Engaged parents. The kind of account that could anchor an entire fall season. There was just one problem. I reached out in July. The decision