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The three pieces: Scrape, Sync, Send Tuesday, 9:30 a.m. The first cold email went out to a gymnastics studio forty miles away. I was on my second cup of coffee, and my new salesperson was already working the list. Last week I told you my best salesperson costs twenty dollars a month. This week I’m
Your Best Salesperson Costs Twenty Dollars a Month By hand, one round of cold outreach ate eight hours. The next round – same list, same emails took me twenty minutes. In the past, finding new accounts meant doing the one thing every photographer says they’ll do and almost never does: sitting down to go get
Why the next six weeks decide your whole fall. Summer feels like a break. For most photographers, it’s exactly where fall slips away. The ones who grow treat these quiet weeks as the most important selling season of the year. Every off-season, while most NFL players were resting, Jerry Rice drove to a quiet park
How Volume Sports Photographers Can Build a $1,000-Per-Team Banner Program Five or six years ago, we were doing team banners just like most volume sports photographers are doing them right now. Show up. Shoot the team. Hand over a 4×8 banner. Collect $300. Go home. And we thought we were winning. We had a new
Three Steps to Your Next AI-Powered Product Line In 1999, Mario Alioto was sitting in a San Francisco Giants marketing meeting, brainstorming stadium giveaways, when his mind wandered back to his childhood bedroom. He remembered a shelf above his desk. And on that shelf, a small figurine with an oversized head that nodded at him
How One Logo Placement Opened a Door We Never Knocked On Something interesting happened last week. I want to tell you about it because it’s a perfect reminder of why one small, intentional habit we’ve built into our workflow matters more than most photographers realize. When we create team banners for our leagues and senior
