Receive exclusive updates on new courses, educational resources, and exclusive promotions straight to your inbox. Don’t miss out on the latest in online education – be the first to know by subscribing to our newsletter today.
The five-step system for photographers who’d rather not sell What if the reason your business isn’t growing was never your talent, but the fact that no one ever handed you a sales process? Earlier this year at the SPAC trade show, a photographer pulled me aside. Good shooter. Real talent. He leaned in and asked
Three numbers that make your goal achievable A goal without a number is just a wish. And wishes don’t survive a busy season. For years, I’ve watched the same moment play out. A talented photographer tells me their goal. Maybe it’s “I want to add $100k in sales this year.” Maybe it’s double sales. Maybe
Pick your 100, pursue them first, persist Being visible to everyone is exactly how you stay invisible to the people who could change your year. Early in my career, I had a sales manager who changed how I saw the whole game. He didn’t tell us to work harder or chase more leads. He did
Three truths every talented photographer needs to hear You’re not short on talent. You’re short on outreach. And no amount of better editing will fix that. Here’s the thing. Six months ago we surveyed thousands of photographers. The number one pain point reported was growing their business. Not better gear. Not sharper editing. Not a
The three pieces: Scrape, Sync, Send Tuesday, 9:30 a.m. The first cold email went out to a gymnastics studio forty miles away. I was on my second cup of coffee, and my new salesperson was already working the list. Last week I told you my best salesperson costs twenty dollars a month. This week I’m
Your Best Salesperson Costs Twenty Dollars a Month By hand, one round of cold outreach ate eight hours. The next round – same list, same emails took me twenty minutes. In the past, finding new accounts meant doing the one thing every photographer says they’ll do and almost never does: sitting down to go get
