Stop Worrying About Your Competition and Focus on Improving Yourself.

Achieving your business goals requires clear, consistent thinking. If you're constantly worrying about what your competitors are doing, you're wasting valuable time and energy that should be used elsewhere. You need to get yourself out of the mindset that your competition is the enemy. By understanding what their actions mean for you, you'll be able to position yourself better in the market and proceed with confidence.

To improve your business and stay ahead of the game, focus on improving yourself — not what your competition is doing.

Several years ago I was listening to a Andy Stanley podcast and remember a story he told about Truett Cathy the founder of Chick-fil-A and their growth plans. During this time the Chick-fil-A restaurant was facing stiff competition from the upstart Boston Market restaurant and Zaxby’s and the management team was discussing the competition and how to grow the company when he said;

“I am sick and tired of listening to you talk about how we can get bigger. If we get better, our customers will demand we get bigger.”

Instead of focusing on the competition and how to get bigger, focus on how to get better.

Focus on Customer Service

Think about ways to improve your customer’s experience. For example, how can you make your customer service response time faster?

The above customer service ideas are just a few of the things you should be doing to meet and exceed your customers expectations. It’s great customer service that keeps your customers loyal to you and your business and turns your customers into evangelists that will spread the word about your company.

Smiling mid woman working as customer support operator with headset in a call center. Portrait of happy sales agent sitting at desk in modern office and looking at camera. Customer care and support service representative.

Focus on Products & Services

Just like the words from Truett Cathy, stop worrying about what your competition is doing and focus on “getting better”. How can you improve on your current products and services? Here’s a short list of ideas, some are more important now than ever during these pandemic times.

Focus on Getting Better